The brands behind the brands

The brands behind the brands

DURING the infancy of the American automobile industry, a countless number of brilliant independent thinkers built an empire on the work of equally gifted independent thinkers.

As an example, consider the early reputation for durability earned by Ford and Oldsmobile-built automobiles. The cornerstone for this reputation was the gearboxes, differentials and components manufactured by the Dodge brothers, John and Horace.

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