Dane Fisher has a long history with Giltrap Group.

CONSOLIDATION of a multinational vehicle subscription service’s New Zealand operation has furthered, with appointment of a car industry high-flier to run national operations.

The Sixt service, which spawns from a Germany-based car renter that has become a major international operation yet keeps enough of low profile for Forbes to call it “one of the biggest car rental operators you’ve never heard of”, allows Kiwis access to brand-new cars by subscription, over six, nine or 12 months.

Aligned to the Giltrap Group as a ‘new mobility’ option, Sixt NZ kicked off last with a fleet boasting cars spanning the Volkswagen Group and Jaguar Land Rover brands, plus more mainstream options, though the primary focus is on premium and luxury models.

Today Giltrap announced Dane Fisher, will elevate from being Sixt NZ executive director to be the chief executive.

Fisher actively drove the establishment of the SIXT brand in the country and introduced the New Mobility concept to New Zealanders. He says he is very excited “to lead such a strong and dynamic team that is already proving to be a game-changer in the new mobility industry and has a fantastic future ahead.”

Fisher says the introduction of Sixt comes "as New Zealand grows and a global pandemic is changing the way we live, work and socialise.

“Our premium and flexible solutions are a clever alternative to traditional vehicle ownership.”

Richard Giltrap, joint managing director of Giltrap Group, says Fisher will accelerate the growth of Sixt’s national footprint and explore the immense potential of the new mobility market in our territory.

Fisher previously led Audi New Zealand before spending close to a decade in global roles, first for Automobili Lamborghini based in Italy then for Infiniti, based in Hong Kong.

Sixt began in Munich with three cars in 1912 but really took off when a grandson of the founder took control. When Erich Sixt dropped out of school to join the family business in 1969, the company had just one location in Munich with 200 cars. He built it into a business with 2,200 locations worldwide across 105 countries and 230,000 cars.