Chery has created the Swiss Army knife of SUVs.

CAN you conceive a large sports utility with ability to transform from luxury people-mover to pick up or camper at the push of a button?

Chery did. And it captured their imagination so much they built it.

Just now, what it describes as the world’s first ‘7-Seat Transformable Multi-SUV’ is a concept.

However, the make made clear at the unveiling, during last week’s 2025 Chery User Summit in China, there’s high production potential for a vehicle that is designed to adapt to the many roles modern families play – traveller, worker, adventurer or commuter.

The ideal of delivering up on a new ‘mobile home’ philosophy has led to what it calls a ‘6=1’ configuration principle.

This allows a single vehicle to transform into six unique layouts by reconfiguring internal seating and removing the rear hatch.

Such flexibility enables the vehicle to meet 99 per cent of mobility needs for large families, tradespeople and outdoor enthusiasts the brand believes.

In ‘Large 7-Seat SUV Mode’, the vehicle stretches over 4.9 metres in length with an interior height of 1284mm - tall enough, then, for a young child to stand upright and designed to allow elderly passengers to enter without issue.

For work or active lifestyles, the SUV can switch into ‘Double-Cab Pickup Mode’ using a quick-release mechanism. This opens a 600-litre cargo bed equipped with tie-downs and adjustable dividers to carry surfboards, tools, flowers, tents or equipment.

Outdoor explorers are catered for with ‘Camper Mode’, which supports accessories including roof tents, awnings, entertainment screens and external power outlets. Chery says this mode is engineered to inspire road trips, off-grid living and flexible travel experiences.

Chery says almost a year of global field research, conducted by 20 experts, fuelled the design thought that went into this vehicle. It wants customers to play an active role in shaping how vehicles are designed and used.