E-Rifter a potential but not a priority

Peugeot’s new seven seater passenger van on local distributor’s watch list.

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AN electric passenger version of a Peugeot van just unveiled for the United Kingdom is not being discounted by the New Zealand distributor, but right now it has a lower priority than product already signed up.

Arek Zywot, commercial manager for Peugeot rights holder AutodistributorsNZ, says the e-Rifter, which can carry up to seven passengers over 273 kilometres on battery power, is certainly of interest, though it still needs to be convinced it would achieve requisite public support.

On top of this, there’s also a commitment to stay true to a Peugeot electric vehicle release strategy that first of all prioritises pure passenger models and then shifts attention to full scale commercials which rely in battery impetus.

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That rollout is expected to begin in the third quarter of this year with arrival of the e-2008, a version of the make’s popular compact sports utility with a 50kWh battery feeding an electric motor creating its 101kW and maximum possible 300Nm of torque, that will sit with the three 1.2-litre petrol derivatives already here. Price and specification has yet to be announced.

 Ultimately, Autodistributors NZ will then look to the commercial vehicles options, potentially including the Partner van from which e-Rifter derives, Zywot has explained. So, anything with e-Rifter would be left until those programmes were established.

That’s not saying the model isn’t being ignored.

“We never say no to a product like that, however at this stage we are not considering it in the foreseeable future.”

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Whether the derivative would even be available to NZ at the moment has not been explored, but he reminded that at the moment Peugeot is prioritising its EV production to sustain demand in Europe, where brands have ramped up electric effort in order to offset the impact of the now-enacted tough European Union CO2 mandate. Brands whose fleet average exceeds the EU’s 95 grams per kilometre target face stiff fines.

“At the moment Europe is trying to meet the emissions target, and that takes priority.”

On top of this, there’s still a degree of concern that actual NZ uptake for a vehicle of this type would not be strong enough to warrant having it here.

“Demand in NZ right now doesn’t show there is a big interest for vehicles like that at this stage.” That might change, of course. “Once the market proves there is a demand then we would definitely look at it.” 

Even though e-Rifter potentially positions as primarily for private owner interest, being van-based it still rates as commercial vehicle and on that side “we are more focused at the moment on the commercial variants than those in a passenger configuration.”

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Based the EMP2 platform developed by PSA, which is now a partner in the new Stellantis family, the e-Rifter runs with three driving modes - ‘eco’, ‘normal’ and ‘power’. Each mode changes the amount of battery power available, switching between performance and maximising range. 

As standard, the e-Rifter is fitted with 7.4kW single-phase charging compatibility, with an optional 11kW on-board charger offered too. At home, from a 7.4kW wallbox, a recharge will take 7.5 hours and can be managed by a charging app, allowing owners to schedule recharges for off-peak hours. At the roadside, 100kW DC charging is supported, meaning that a 0-80 percent charge can be completed in 30 minutes. 

Inside, an eight-inch central touchscreen and Peugeot’s i-Cockpit infotainment system come as standard along with Apple CarPlay and Android Auto compatibility.  

There’s a choice of ‘Standard’ or ‘Long’ variants, changing the length of the e-Rifter between 4.4 metres and 4.75m. Both offer five and seven-seat options and boot space ranges from 775 litres to 4000 litres. Unbraked towing capacity stands at a quoted 750kg. 

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