Kia scores big during troubled October

Kia took control of passenger car sales last month, its Sportage and Seltos respectively accomplishing first and second places for registration count.

KIA SELTOS ENJOYED A STRONG MONTH. The larger Sportage did even better.

KIA SELTOS ENJOYED A STRONG MONTH. The larger Sportage did even better.

KIA scored a notable triple win during October, its compact and medium sports utilities achieving as the biggest-selling vehicles, and the brand coming out on top in total passenger registrations.

October market statistics supplied by the Motor Industry Association today show the Kia Sportage was the most popular passenger vehicle in October, with 488 sales, followed by its smaller brother the Seltos, with 471.

That was sufficient to allow the Korean brand to achieve a total of 1276 passenger vehicle registrations for the month, knocking long-time leader Toyota, which achieved 1117 sales, into second place.

It all represents a big turnaround in a 2020 new passenger vehicle scene that up until now has been dominated by the Toyota RAV4.

In September, for example, the Toyota achieved 464 sales – whereas the Sportage and the Seltos each accrued about half that. In October, however, RAV4’s sales dropped to 291 units.

There was better news for Toyota in the commercial market, where the new Hilux moved into first place with 731 sales, knocking the previously dominant Ford Ranger into second. It achieved 686 sales.

the updated toyota Hilux appeared to score well in its first month of availability, bumping out Ford’s Ranger as the country’s favourite utility.

the updated toyota Hilux appeared to score well in its first month of availability, bumping out Ford’s Ranger as the country’s favourite utility.

Both utes finished the month comfortably ahead of anything else – third place was taken by the Mitsubishi Triton with 282 registrations.

Toyota also remained the overall new vehicle market leader with a 17 percent share in October via 2070 registrations, followed by Ford with 11 percent and Kia with nine percent. And it remains dominant for the entire year to date thanks to a 17 percent share – well ahead of Ford on 10 percent.

October’s total new vehicles registrations continued their downward trend for 2020, coming in at 20.6 per cent below October last year. A total of 11,876 vehicles were registered, down 3089 units on the same month last year.

“Year to date the market is down 23.5 per cent, which is consistent recent months’ data confirming our expectations that 2020 will finish about 25 per cent down on 2019 volumes, said MIA chief executive David Crawford.

The top 10 most popular vehicles in October were: Toyota Hilux, 731 sales; Ford Ranger, 686; Kia Sportage, 488; Kia Seltos, 471; Toyota Corolla, 315; Mitsubishi ASX, 292; Toyota RAV4, 291; Mitsubishi Triton, 282; Mazda CX-5, 279; Suzuki Swift, 232.

 

Stonic sizing up for NZ?

A mid-life refresh has seen Kia make its cheerful sub-Seltos crossover available to more markets.

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WITH the Seltos setting the compact crossover sector alight, will Kia here try its luck with an even smaller offer? 

The question arises with the brand have determined to allow its Stonic baby into this part of the world.

Kia in Australia, which often works in conjunction with the brand’s New Zealand operation to secure specific models, has already confirmed it’s having a punt with the model.

Release across the Tasman is timed for late year, with detail about price and specification has yet to be revealed.

Designed to take on the Mazda CX-3, Nissan Juke, and Hyundai Venue and based on a platform shared by the Rio small hatch, Stonic has been in production out of South Korea since 2017, but to date has been restricted its home market, China, plus western Europe, the United Kingdom and Ireland.

However, the release of a mid-life update has also determined Kia to allow it to roam into new territories and, though the local distributor’s comments’ provider says it is unable to offer thought, conceivably New Zealand could be on the touring agenda.

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Certainly, the car could be seen as a valuable asset to provide as permanent fill-in within the sub-$30,000 zone, which Kia knows is a sweet spot to pull first-time crossover buyers. That’s exactly where the Seltos was aimed on launch last November, with a limited-time introduction that allowed the entry LX to be offered for $26,990 – so, $4000 below the full list price is now carries. This strategy delivered a great start for the car – with 1000 sales within three months – and created a waiting list that took months to clear.

The Stonic’s update would surely be tasty to Kiwis as it brings an extensive rework in looks, technology and safety equipment for the street-sharp five seater. 

Safety credentials include autonomous emergency braking (AEB) with pedestrian and cyclist detection, adaptive cruise control, lane keep assist, rear cross-traffic alert, blind-spot monitoring, and automatic high beams and wipers.

An 8.0-inch infotainment system hosts Apple CarPlay and Android Auto.

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The facelift introduces a new 1.0-litre turbo petrol mild hybrid, augmented by a 48volt integrated belt-driven starter generator and a small lithium-ion battery. The output varies, with the seven-speed DCT auto producing 88kW and 200Nm, and the manual developing 74kW and 168Nm. By comparision the Seltos runs a four-cylinder 2.0-litre petrol making 110kW and 180Nm in marriage to an eight-stage transmission.

The latter transmission is Kia’s bespoke iMT ‘box which uses ‘drive-by-wire’ to electronically manage the clutch operation.

Stonic’s primary role in the UK and Europe has been to conquer customers who remain stubbornly loyal to European volume brands.

Kia identified the subcompact SUV/crossover segment as a niche market that had become Europe's fastest-growing sector, accounting for seven percent of the total SUV and crossover market and also displaying the lowest brand loyalty, with customers open to change and with no tradition or history.

Design has been the main purchasing driver in the sector, Kia says, and effort has been made to make this model stand out. Hence, for instance, why it has the highest customisation options of any Kia with 20 two-tone body colour combinations in nine body colours and five roof colours. 

Although Kia calls the Stonic an SUV, it lacks four-wheel-drive. And hasn’t suffered for it. Uptake of four-wheel-drive models was less than 10 percent in the subcompact market three years ago and it has since fallen further.

And if you’re wondering about the etymology of the name? According to Kia it’s a name is a portmanteau of ‘speedy’ and ‘tonic.’ The first apparently refers to the car’s small size and agility. Meanwhile, the tonic is referenced here is the first or primary note in a diatonic musical scale, not the stuff that works with gin.

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