Kiwis didn’t seem to mind it so much, but the international response was damning – so Toyota NZ has killed the television/internet ‘Call of the Wild’ ad central to the sales campaign for the new Hilux. Where to now?
Though plenty of engineers visited, New Zealand soil was never touched by the latest Hilux during its six year development – but the local distributor reckons international pre-launch testing, 80 percent conducted in Australia, leaves it perfectly suited to Kiwi conditions.
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